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Search Engine Optimization (SEO)

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Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

SEO benefits are:

  • SEO gives 24/7 Promotion
  • SEO Gains More Clicks than PPC
  • SEO Improves Your Site’s User Experience
  • SEO Targets the Entire Marketing Funnel
  • SEO Helps you Generate Quality Leads
  • SEO Increases Brand Visibility
  • SEO Builds Brand Credibility and Trust
  • SEO Reaches Your Entire Target Audience
  • SEO Enhances PPC Success
  • SEO is the Largest Source of Site Traffic
  • SEO is Key to Search Visibility
  • SEO Provides You Great Insights

 

Why Is Off-Page SEO Important?

Think about off-page SEO as building your site’s reputation. 

And highly reputable websites tend to rank better because search engines consider them to have more Expertise, Authoritativeness, and Trustworthiness (E-A-T).

One of the best ways to show E-A-T is through off-page SEO factors like backlinks, reviews, and recommendations.

Which means:

Off-page SEO is not only important—it plays a major role in your site’s ability to rank.

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